PRO Reports
In-depth, data-driven research reports analyzing key trends, operator performance, market dynamics, and the competitive landscape. Available exclusively to PRO subscribers.
Across twelve in-depth reports, PRO examines how major operators closed out last year and what their early 2026 positioning tells us about the months ahead. From GGPoker's continued dominance to PokerStars' renewed emphasis on live poker, and from North America's cautious progress to shifting dynamics in international markets.
This year's set of reports is less about sudden change and more about steady movement. In many markets, progress has been incremental rather than transformative, with operators refining products, narrowing focus, or doubling down on strategies that proved effective in 2025. At the same time, newer segments such as sweepstakes poker continue to test boundaries, creating both opportunity and uncertainty.
PRO's industry-defining report into online poker returns for 2025 during a pivotal year. With unprecedented expansion in the United States in both regulated and sweepstakes online poker, and increased pressures in international markets, this unique, 48-page report dives into all major operators and markets to provide a comprehensive look at the industry's present and future.
Reports are available exclusively to Poker Industry PRO subscribers.
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